Web
Designing guidelines from Google.
With billions of web sites around, each and everyone of
them wants to rank at higher positions for their own keyword
on google.com. Every next person you know seems to have
their own knowledge base on how to acheive top rankings
in google.
But, how do we know which information is correct and which
is not. So, here it is the most authentic information on
Web Promotion or Search Engine Optimization straight from
the horse's mouth i.e. straight from Google itself.
There are two type of guidelines provided by google, to
be followed ideally to get higher rankings in Google, they
are
Design & Content Guidelines
Quality Guidelines.
Once your website is ready, take the following steps:
-
Get a link from other relevant websites
to your website.
-
Submit your website to google
-
Make a sitemap in XML format, and submit
it to google. This helps google in finding the other pages
on your website and discover the structure of your website.
It will also help in increasing the number of pages to
be avaliable for indexing.
-
Inform all the relevant websites that
you website is online.
-
Your website should be submitted to other
search engines as well as directories around the world
like ODP, Yahoo, Google Directory etc. Also submit your
website to relevant niche directories.
Designing & Content Guidelines
- Your website should be designed with a clear hierarchy
of links. The links should be in text. Each page should
be reachable from atleast one other link/page.
- Your website should offer a sitemap to the visitors of
your website. A sitemap is the graphical representation
of your website which will show the complete structure of
your website. The sitemap should not be bigger than 100
links.
- Make your website which is rich in information and has
the relevant content. Describe your products and services
clearly and also include the keywords in the content.
- Think how will other users try to find your website. They
are not going to search you by your name -- instead they
will be trying to find you out by your products or services.
So, include the name of your products and services in content
that you develop for your website.
- Images enhance the attractiveness of your website ---
but it does not give any content to search engines. So,
try to use less of images, graphics etc. and more of text
matter. For Eg.instead of using images to display links
-- use text.
- Make full use of the various tags like TITLE, ALT, KEYWORD
--- they should be descriptive and include your keywords.
- Use original content on your website. Do not copy the
content from some other website and simply paste it. Google
can discover duplicate content easily.
- Put only relevant content on your website. Do not be tempted
to put all the content available with you on the website.
Remember RELEVANT CONTENT is king.
- Make your website appear fresh. Make it a point to regularly
maintain and update your website. Information, news and
views about the company and industry on whole will help
your website.
Quality Guidelines
It's OK to spend more on getting a quality website done
rather than paying less and getting down market website
which does not help your business. Get a professional web
designer to design your website and ensure that the following
quality guidelines are followed.
-
Your website should be aimed at users
and not search engines. Make websites that are useful
for users. Do not think about search engines, if your
website is useful and rich in information for users, the
search engines will definetely come on their own to your
website.
-
Do not try to fool a search engines.
Search engines work as per the scripting and programming
-- which changes constantly. Hence, avoid any tricks which
try to fool the search engines like creating doorway pages
or search engine cloaking.
-
Do not participate in link schemes. In
particular avoid linking to bad neighbourhoods and spammers.
-
Make sure none of your webpages have
trojans or viruses.
-
Web Design Temple, a webdesigningcompany
located in India, designs website as per the design, technical
and quality guidelines provided by various search engines
like Google, Yahoo, MSN, Altavista etc.
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