is Important --- RELEVANT CONTENT is KING !
The importance of relevant content, which should be included
on your website can't be stressed enough. Content is the
only thing which will do things for your on your website
and bring business for you. For instance, users will need
information about your products, services and the industry
and search engines will need content to populate their index
for your website. However, it should be noted and very well
kept in mind that you should not design websites for search
engines, but it should be designed for users. If the website
is useful for users, search engines, no doubt, will keep
on cming back to your website.
Content is absolutely a very important factor which is
directly responsible for the sucess of your website. It's
a defining factor which gets the attention of your users
and keeps them coming back for more. But, relevancy of
the content is very important. If you just populate
your website with irrelevant content, than it's not going
to benefit, but the content that you put should be relevant
to the keywords your website is targetting. Unless and until
your content can hold the attention of the users of your
website, the users will just vanish away from your website
as quick as they come.
So, it is said Content is King, but I would say, Relevant
Content is King ! And do make sure that your website
designer develops original content. It is very important
for website designers to understand the importance of relevant
content. But how does anyone develop Relevant Content for
the website. A valid question, I would say. Below mentioned
are some points, if considered, will help you in developing
relevant content for your website;
1. Understand the offering
Before developing relevant content, you need to understand
what you are offereing. Is it a product or a service ? Is
it a one time sale or does it have a repeat value ? What
about the after sales service ?
Who is the target
For developing a relevant content, you need to know the
product or service is meant for whom. Is it for businesses
or consumers ? Is it for kids, adolescents or grown ups.
Knowing the target audience will help in picking up the
level of language in which you will develop the content.
3. Benefits vs. Features
Usually people confuse themselves with the information that
features & benefits is the same thing after all. But
thats not the case. Describe a product not by its features
but by the benefits. If the visitors gets to know that he
will be benefitted in a particular if they use your product,
he will get interested and be on your site for a longer
time which will increase the possibility of a sale. The
visitor or user is not interested in how good your product
is -- but he is interested on what will benefit him and
how. So, describe the benefits and not features.
4. Be Relevant & Quick.
Each one has a purpose - but not everyone knows that. While
this might hold true philosophically, but the visitors on
your website very well their purpose - either they want
information or they want to buy your product or subscribe
to your services but they don't have much time. If your
site takes lot of time to load or if your information or
FAQ is not easily available than probbaly you can see the
viistor heading staright out to your competitor.
So, while developing your website and selecting a suitable
web design, make sure that the content you develop is presented
to the visitor in the easiest way. Probably the first page
or the first two paragraphs should ideally contain your
message, and also your website should be quick loading.
Do not load it with unnecessary graphics and host your website
with a good and reliable web host.
5. Easy to read.
Relevant content is one thing, but putting it in a legible
way on your website design is also important. Many web designer
in an effort to be overtly creative use new fonts and colors
for the content, which might not be supported by the visitors
browser, and the net result would be that your content is
not readable to the visitor and you lose out there. So,
use standard fonts and color that go with the theme of your
web design. Make sure that it is easily readable and good
6. Catch their interest.
Whatever your website might be selling or offering, its
the job of the web designer that none of the visitors leave
your website without understanding fully what you are saying.
Your content should not be dead, it should be alive and
nor should it seem over the top. Be honest, and provide
the information which is true. Do not try to show what you
are not. Honest and relevant content catches the fancy of
website visitor and they get hooked to your website.
7. Make your content come alive
Your content should be alive, not dead. It should be speaking
and interacting with the visitors. Develop your content,
which will makle the visitors feel that you are personally
talking to them. To ensure that your content communicates
with the website visitors develop it on your own and refrain
from copying the content from somewhere, after all it's,
none other than you, who knows your business well.
If you follow the above steps, you will see a fantastic
difference that your website will make for your business.
Web Design Temple, is a web
designing company which is specialised in developing
original and interactive content for your web design prohect.
We also design websites that rank higher on search engines
and bring more business for you.