Designer and Web Promotion
You have made a fantastic website, getting the best web
designer to design your website and have also put it up
and launched the same, now what ? Nothing.
Yes, absolutely nothing, unless and until people know about
your website and they keep coming onto it. The basic pupose
of any website should be to bring business for its owners.
Websites can bring in more business only if they rank higher
on search engines, and to rank your website higher on search
engines you need to promote your website which is also known
as web promotion or search engine optimization.
In many of our previous articles, we have stressed the
importance of Web Promotion.
You can undertake the web promotion or search engine optimization
of your website whenever you wish, i.e. to say that you
can get your website promoted while it is being designed
or after the website is designed and launched. But it makes
business sense, to go for web promotion while your website
is still being designed. This can be attributed to the following
-> Famous search engines have
provided with web designing guidelines to rank higher in
-> Web Promotion can be effectively done by your web
Basically, web promotion is the job of your web designer
or website developer. Before you award the web designing
contract to a web designer it is very important for the
web designing company to know the importance of Web Promotion.
A web designer who does not know what web promotion or search
engine optimization is will not create a search engine friendly
website and with that your chances of getting higher rabk
in search engines will be destroyed. So, a basic thumb rule
would be to hire only professional web dsigners who know
the importance of Search Engine Optimization and Web Promotion.
Well, but it will not be an easy job to get the web designing
company on the same lines of thinking as yours. They know
the importance of SEO and web promotion but rarely do pay
more attention in developing the pages for that goal. Without
exception, all the web designers focus all of their energies
in creating a website which looks cool and is visually appealing.
In this venture, they lose out on the focus on search engines.
Each and every web designer has his own set of methods and
ways of designing a website. So, how and what will you talk
to your web designer so that web promotion is integrated
with your web designing. That is to say, what brief should
be given to the web designer that your website ranks higher
on search engines and yet looks very attractive too.
1. Importance of Web Promotion or Search Engine Optimization
The first step would be let your web designer understand
the importance of ranking high in a search engine. How important
is it for you and your business to rank at the top of search
engine results. If your web developer does not understand
this, he will not design a search engine friendly website.
You have to make him understand that a website however attractive
will be rendered useless if it does not rank high on search
engines. Search Engine is the place where all the inquiries
and traffic is generated . If your website is promoted well,
potential customers will be able to find your site on search
engines which will translate into more leads and more sales.
2. Visually appealing websites
Some web designers will insist that if you want to make
a search engine friendly website than your website should
have less of graphics and images and more of text. While
this stands true to a certain extent, but in no way it means
that your website should not be attractive. There are many
visually appealing websites that rank higher on search engines.
So, do take care that you are not botched with a website
which might rank higher on search engines but is not visually
appealing. You need both !
Ask the web designer to follow the Web
Designing Guidelines by Google. If this guidelines
are followed --- most probably you will start ranking higher
in a few months.
4. Communication is the KEY !
While the designing of your website is under process, be
in constant touch with the web designer. Start working with
the web designer well before he makes the design. Inform
him of your important keywords, and if possible, furnish
him with the content about your company, your products and
services, because no one kows your business better than
you. Make sure that web designer understands your content
very well and applies his own presence of mind instead of
just pasting the content.
5. Original Content
Again, do not ignore the importance of relevant content
when you wish to have a website designed which will rank
higher in search engines. Provide the content which contains
your keywords. Make sure that the content is original and
not duplicated from anywhere else.
6. Links - Internal & External
Inform your web designer that there should be no dead links
- internal or external on your website. All the links on
your website should be accesible from atleast one page from
within your website.
7. Alt Tags
Ask the web designer to provide ALT tags to provide a keyword-rich
description for every image on your site.
If the above is to be summed up in brief, Before getting
a website design, ask your web designer to;
- Develop a website which will rank higher in search
- Follow the guidelines provided by Google
- Develop original content with keywords included in
- Get Incoming links from relevant websites
Web Design Temple, is a web
designing company, web promotion and Search
Engine Optimization company specializing in developing
original and interactive content for your web design prohect.
We also design websites that rank higher on search engines
and bring more business for you.