Design with good content
Getting a website designed with an aim to rank higher on search
engines and getting business through it, is what every business
dreams, but very few achieve. Every company wants to grow
it's business by whatever means possible, and internet is
one of those means, if utilised properly, can aid in growing
your business beyond the geographical boundaries of countries.
When you put your web design online, it's your responsibility
to monitor if the visitors to your website are getting what
they are really looking out for on your website. If you
give what you promise, reat ! nothing like it ! But, if
you don't provide what you promise -- that will be considered
as a breach of trust and waste of time.
Imagine, going to a website called webidentity.com, obviously
presuming that they would be in the business of helping
to create your identity on the web, and finding that they
deal in security products. This will disillusion and disappoint
you. So, the thumb rule is, provide the information what
you claim to be providing through your website name, and
then provide relevant content.
The importance of content on your website cannot be stressed
enough. It is absolutely very important to have content
on your website. Not just for search engines, but for the
visitors as well. You cannot explain enough just by pictures,
besides inserting more pictures will increase the size of
the web page and hence will take pretty lot of time yo be
downloaded, which might infuriate the potential customer
and he might just leave your website.
As mentioned in previous articles, it is necessary to have
a lot of content on your website, the ideal ratio of text
content to images should be 80:20. That is 80% should be
text content and 20% should be images and other multimedia.
People will also mis guide you that your website should
always have fresh content on the website, but having fresh
content updated on the website while comprimising on relevancy
of the content will even reflect badly on the relevant content
that you already have on your website.
We believe, instead of having daily fresh content and jeopardize
the relvancy of the content. It is much better to have relevant
content updated on your website once in a week or lets say
twice in a month. You should focus on developing a website
which has relevant content or should we say good content.
These are some basic guidelines, on how to develop good
content for your website;
1.Develop your website content on your own, do not blindly
trust the web designer for this, as you never know, the
web designer will simply copy the content from other websites.
And as it is, nobody knows your business better than yourself.
2. Do not worry if you cannot write in flowery language,
or literary language. Be profound, and reflect on yourself,
what would you tell someone, if they are visiting your office
and would like to know about your business. Just put that
on the website.
3. Think how people would be looking out for you. Would
they look out for you by your company name or your product
name ? Correctly, they would look out for a product name,
so focus your entire content and make it revolve around
your product. Speak about your producst first and than about
4. Read industry magazines and other articles written by
industry experts, this will you give you an edge in creating
unique content for your website.
5. Refer a couple of your competitors website, see how
they project themselves and then write your own copy.
6. Once your website is designed and launched, keep abreast
of the industry news, and keep on posting your views about
the same on your website. This will keep the visitors engaged
and create a favourable impression of your company as the
one which is upto date in information and hence can be trusted.
7. Hire a professional web designer to maintain your website
and also probably hire a web content developer, who will
develop genuine web content for your website.
Web Design Temple, a web
designing company in India, is a competent web designer
which designs creative web sites with relevant and good
content for your websites.