Optimize your Web Design for Exports
If you are running and export business and catering to customers
in different countries, then most probably you know the importance
of having a website for your business. Your website is the
most important tool which will help you in developing your
identity and market your products and services in the international
All the exporters are aware of the glaring fact that internet
or having a website can give a big boost to your exports business.
But just having a website is not enough, you will need to
promote the website so that propsctice buyers can find your
website when they are looking out for products. Once they
find your website, they will inquire with you.
Let us discuss some of the important things to be included
or to be done to optimize your website for exports business,
so that it gets more inquiries;
1. Complete Website
Your website design should be complete in all respects. The
home page, about us page, products page, services page, contacts
page should be completed in all respects.
2. Details, details details.
Be as specific as you can and provide the minutest of details
that you can while providing the information on your products
and services. Providing all the details will get 2 benefits,
one the prospective customer will value you as a highly reliable
source increasing your credibility and the content will food
for search engines and probably help in ranking your website
higher on search engines.
3. Search Engines
Register your website with all the major search engines around
the world. Google, MSN and Yahoo are not the only search engines,
they are more than 500 search engines around teh whole world.
List your website in each one of them. Submitting a website
to search engines is free and hence this will not cost you
a dime. Also do not ignore the local search engines, every
country has their own local search engines, so do register
your website there as well.
4. Business Directories
List your website in some of the business directories, which
are focused on your industry. There are many directories around
and a couple of them are free as well. Consider listing with
Advertise your website on various search engines. This will
increase the awareness about your website and will also get
you the much needed traffic. Many search engines provide some
initial credit for promotional purposes. Surf the internet
and you might get a promotional package which will allow you
to advertise your website for free.
You call prospective customers to your website and what if
your contact page is incomplete. People like to have all the
contact details, by all means of communication to get in touch
with you. Instead of asking the prospective customers to fill
up a form, give them your contact details in an easy to read
and understand format.
Inform the embassy of your country located in various countries
about the launch of your website preferably by FAX, as it
begets authenticity and email is treated as spam. Also inform
the embassies of various countries in your contry about the
launch of your website and request them to inform about your
website to relevant companies. If you wish to send
to fax, SwissFax offers the best solution.
8. Chambers of Commerce & Trade Associations
Contact the chambers of commerce and trade associations world
wide and inform them about the launch of your website.
If you follow the above steps, your website
design will be optimized to bring more export business
for your company.