Website --- Your Virtual Real Estate!
As the old age wisdom goes --- "Invest In Land".
The saying is because that if you have land --- you can
work on it and grow your own food, that will pretty much
take care of everything. Not only that, but nowadays the
saying has got more dimensions to it --- appreciation in
value. Yes, land or real estate is the only thing which
will never go anywhere, will appreciate in value and grow
food for you.
So, it is common sense to be invested in real estate at
a prime location. But the new age wisdom adds a more classic
interpretation to the old saying ----- "Invest in your
website". Each and everyone we see or come across is
touched by internet in some way or the other, and it is
only going to increase day by day.
We have to invest in our website, so that it becomes or
prime real estate on the internet, which gets us more inquiries,
more business and finally --- more revenue. But how to design
a website which will become very famous on the internet
? Following are the steps which will help you in making
your website famous ----
1. Selection of a Domain Name
Select your domain very carefully & precisely. It should
contain the keywords that your website is targetting. To
put it more simply the domain name should contain the name
of products/services that you are offering. For Example
-- A company called "Tangent Inc" manufacturing
home furnitures should have the domain name as tangenthomefurnitures.com
instead of just tangent.com
2. Selection of Web Host
This is one of the most important steps that you take towards
your website being famous. Tell me, if your child's not
well ---- you will take him to the best doctor or some fishy
roadside dispensary ? Of course you will take him to the
best doc. Same goes here, where do you want to put all the
content of your website, your emails, your data ? Will you
trust it with some cheap, fly by the night web hoster, who
is in to make some quick cash --- or with someone who is
reputed, has good servers, gives you 99.9% uptime and provides
good support ?
3. Designing your website
Out of 100 - 98 companies entrust the designing of their
website just to their web designers ---- who inturn refer
a few other website like yours and make a mixture of it
and offer to you. The content ----- is also a mixture of
a few other websites. And well that seems the thing to do
--- as it gets done faster and does not require you to do
anything. Sorry Sir, thats not going to make your website
famous. If you really want to make your website famous,
be involved. Be involved in the designing process, from
the color selection to the links layout, from content development
to image selection, decide what information you want to
show to your customers ----- not just waht your competitor
4. Let people know that you have a website
When you website is ready --- let people know about it.
Inform all your business associates, inform all the industry
organizations, inform all chambers of commerce, print your
website on your letterheads & cards. Submit your websites
to search engines. Most important, start using your own
personalised email ids like email@example.com
instead of using some free email ids at gmail, hotmail or
yahoo. Include your email address in your signature and
append your signature to each outgoing messages. If people
know about your website --- than there is a chnace that
they might visit your website.
5. Last, but not the least ---- Regularly Update your
Perhaps, this is the most important factor which makes your
website famous. Keep on updating your website regularly,
if possible --- do it daily ! Furnish the latest information
about your products/services, the new technologies that
your company is working on, the recent developments at your
company, career opportunities, information on the last staff
trip that your company arranged. If you do not have anything
ot update, keep your website updated with the latest industry
news, do not worry if it contains the name of your competitors
----- instead doing this will ensure that your website contains
all the latest & updated information about the industry
and people will prefer your website for that.
To assist you in updating your website on your own,
we have a tool by which you can do the same and it is as
easy as editing a MS Word document.
Point, Click. GO !