for a Successful Website
Have you just completed designing website for your company
or your business ? Have you just redesigned your website
? If yes, than are you sure that your website is going to
acheive all the purposes that it has been set out for ?
Are you sure your website is going to be successful ? Are
you sure that potential customers can find your website
in top rankings on various search engines ?
Web Designing technologies, application and development
change so rapidly nowadays that the site you developed just
a few months back might be outdated as of now, and with
the technological changes in web designing your website
might seem obsolete. Here are a few points which you should
consider while designing a website to make your website
a successful one which will get potenial customers and rank
higher on a search engine.
your website Compatible ?
Your website should display correctly, in its intended form,
shape & design to all the visitors of your website regardless
of them using whatever computers, operating systems, browsers
and monitor resolution. You will have to make sure that
the website displays correctly to all the users. Some websites
need some plugins or players to display the content - if
that is the case with your website than a download link
for such plugins and players should be provided, so that
the users who do not have such plugins or players can download
it instantly and view your content. If possible, you can
lso provide a guide on how to install such plugins or players
on different page on your website.
your website Complete ?
NONE, repeat, None of the web pages on your website
should be under construction. Usually, website designers
develop a site over a period of time, and in most cases
your websitee will never be truly completed, but for that
you should not leave your website or a web page under construction.
If you do not have the content or information to be put
up on a page ---- then do not put that page on the website
now ---- you can do that later when you have the information
or content -- but do not put up a under construction page.
Does your website have relevant content ?
You need to keep a watchful eye on the content that
is being published on your website. Legal & technical
implications apart --- the content on your website has several
other implications on the search engine rankings. Make sure
that you have relevant content for all your pages like Home
Page, About us page, products page, services page, Contact
page etc. All the information mentioned should have been
created or developed by you or the web designer. Is the
information on your website relevant, accurate, complete
and current ? Do a watchful query on whether the content
on your website is original and not copied from some other
sources or website. Duplicate content will not help your
website to acheive top rankings in search engines.
The content on your website should be checked for the
correctness of spelling, typos and incorrect grammar.
What is Graphics to Text ratio on your website ?
A graphics effect or image or a flash effect is meant to
attract the visitors of your website, but it should not
be overdone to such an extent that the visitor gets involved
in the graphics and forgets about the sales message of your
website. At the same time, your website should also not
look poor in the terms of graphics. So, the key word here
is 'balance', there shuld be a right mix of text content
and graphics on your website. If your website has more graphics
and text, it will be very difficult to get higher search
engine rankings. The ideal text to graphics ration on your
website should be 80:20, that is to say 80% should be text
and 20% should be graphics/images.
Is your website Interactive ?
We all like something that involves us, that is to say
we like something wherein we can also participate, meaning
we all like interactivity. Now, consider the same for your
website. Is your website interactive ? Does the visitor
of your website feel included as a part of your website
? If you can do this, than half the battle is won. You have
been able to make the visitor a part of your website and
thats a good thing for search engine promotion. You can
include many components and small snippets which can make
your website interactive like adding a message board, comments,
mailing list, polls etc. You can also add a blog to your
website where you can publish articles or your thoughts
or news from the industry, which will make yuor website
interactive and it will also tempt the visitors to come
to your site often.
What is the link structure of your website ?
Thoroughly check all the links on your website. The
links should all be pointing to their correct intended pages,
there should be a clear heirarchy of links, and all of the
links should be working. There should not even a single
broken link. If you are linking to an external website,
check often the correctness of the links as that might change
over a peiod of time. If you have dead links on yorur website,
edit them or remove them immediately as that might frustrate
How fast does your website load ?
Check your website with different internet connections
and gauge the speed at which your website loads. Ideally
your website shuold load within the first 8 seconds, because
that is the average attention span of the internet surfers
around the world. If you fail to present your website or
yourself within the first 8 seconds than probably you have
lost a potential customer. The website loading speed depends
on various factors, ofcourse first of it being the internet
connection speed of the visitor, amount of graphics on your
website, the web server that you are hosted on and the bandwidth
of your web server. Graphics take up a lot of time to load,
hence graphics should be use at those places where absolutely
Choose your web host who can provide your good bandwidth
and almost 99% uptime of your website, because you do not
want your website to be down when a potential customer visits
Is it easy to navigate your website ?
Your website contains information, about your company
and products or services. But, pay attention to the question,
Is it easy to find information on your website ? Do you
have the mandatory pages like home, about us, products,
services, contacts etc. The home page or the index page
which is the first one which loads should contain links
to all the other pages on your website. The links should
be presented in a logical presentation, in such a way that
all the information is presented to the web site visitor
at a glance.
How many Incoming links does your website have ?
It is very important that your website be referred through
other websites or blogs related to your industry. Search
engines depend on links from other websites to your website
to include your website in their index. The more incoming
links for your website that you have -- the better. The
more RELATED links your website has from related websites
- the best. It is to say that if you have a business of
manufacturing exercise notebook manufacturing machinery
--- then getting a link from a fashion website would server
no purpose while getting a link from a notebook manufacturers
website will be considered in high regard by the search
Is your website optimized for Search engine promotion
Your website should be optimized for search engine promotion,
it should rank higher for important keywords in major search
engines like Google, Yahoo, MSN Live, Altavista etc. Also
make sure that you make optimum use of title, keyword and
description tags. Make usre that the keywords and description
you mention are relevant and contain your keywords. Also
take note that your important keywords should be included
in the description mentioned on the website.
What is the style of your website ?
Each website has its own distinct style and makes its own
statement. What style does your website have ? What statement
does your website male. Is it enhancing your company image
? Does it define your business goals. Is it user friendly
? How does your website fare with your competitors website
? The look and feel of your website should be easy going,
attractive and friendly so that reflects your corporate
image and helps build business. If your site does not have
have this, than probably its time for redesigning of website.
Is your website usable ?
Website being usable identifies with the fact how easily
your website visitors can make use of your website. The
best way to know this is to get feedback from the visitors.
If there are complaints, comments or questions from your
website visitors than you should change your website according
to that. Remember one thing, you are not making website
for yourself, but for visitors and potential customers ---
hence a website should be made according to what they like.
Web design Temple is a web designing company which designs
website encompassing all the above points and ensures that
your website becomes successful and has many visitors which
will result into increases business for you.